Late last year, my associate Alexis and I started working on our next commercial game. Our goal being not only to make games, but also to build a company and make it financially sustainable, we did market research very early in the process. Today I want to walk you through how we did that specific market research.

My goals with this article are, of course, to share my current knowledge with others, but also, hopefully, to learn from people who know better than I do. You see, this was my very first market research, and I've used what tools and knowledge I have to make it as solid as I could. But I'm just a beginner in this field, and I'm sure there are tons of things I've missed.

So, fellow junior game developer: here's how you can get started doing your market research. And dear senior developer: please share your tips and criticisms about my method! :)